Flailure

Can I coin a term? Probably not. But I’ll give it a shot anyway.

Flailure: Repeated failure without evaluating and adapting your approach. When you’re not only failing, you’re flailing.

Failure is often good. It can be a great way to learn, and learn quickly. But to learn, you have to pay attention. To what you did, how it turned out, and what you could do differently next time.