Tim Ferriss, an author I respect, has said that he had great success writing his first book by drinking a glass or two of wine and then imagining he’s writing an email to two friends.
I was struck by this. It seems to me to be a great way to hone in on a tone that’s accessible, and to focus on what excites you about whatever you’re trying to write about.
I try to imagine writing these posts to friends. I imagine one friend who’s a little more knowledgeable about the topic than me. I keep another friend in mind who’s just a few steps behind me.
There’s no wine involved, but coffee helps.